Let’s
face it, we have all bought into the power of the Brand.
It has become a source of comfort and security; a safe
haven, in our increasingly confusing and rapidly changing
world. Customers no longer have the time, the patience,
or the money to risk trying the unknown. When in doubt,
the smart money goes with the brand, whether it’s
a hotel room, a rental car, hamburgers, shoes, or computers.
Affiliation
with a brand is a marketing bonanza. Not only do you
achieve instant name recognition and a positive, pro-active
feeling with your customer, your costs are substantially
reduced through a cooperative, high volume, wide-ranging
effort.
The
future is NOW! Technological advances are occurring so
rapidly today that markets, industries, entire business
environments are changing overnight. It’s not enough
to think “out of the box” anymore, you’ve
got to think “beyond it.” An individual businessman
doesn’t have the time to keep up with it all, but
an organization, a network with a staff of specialists,
does.
Use
of the Internet is accelerating at an exponential rate.
Ask anyone between the ages of twenty-five and thirty
where they go for information and increasingly to shop,
and 50% of them or more will say the Internet. Ask anyone
younger than twenty-five, 75% will say the Net. |
