You understand that the collection of personal data is necessary to reserve a parking spot or enter our sweepstakes. We respect your privacy and your right to know how that information is being used. The following represents our privacy policy regarding the collection, handling and distribution of your personal data.

SECURITY:
Any personal data received by us through our website is protected and encrypted by Secure Socket Layer (SSL). We have taken what we believe to be reasonable steps to ensure your personal data is accessible only to those whom we designate. However, unless you notify us otherwise as provided in the Option provision below, your contact information (this DOES NOT include financial information, credit information, or any other type of incriminating details) information will be shared with our marketing partners and affiliates. This personal information may include: First and last name; postal address; email address; telephone number; birthdate; and your parking history with Payless Parking. We gather this information from our website and it is shared with our independent members and affiliates that will provide you the parking space . We also exchange information about our customers with affiliates and marketing partners with whom you may also do business. Once we have accumulated information about you and your purchasing profile, we and our marketing partners and affiliates may use that information to develop marketing and promotion programs customized for you. To the extent necessary, this information may be passed to third parties to enforce collection efforts against you as a result of the breach of any agreement with us.

We may also collect information about you through use of cookies. Cookies used on this website are used solely for the use of demographics collection. For example, once you either fill out or cancel our web survey, you will not be prompted again. This is done using cookies; they store the time and date you last visited this website. Our website then checks that time and date and decides whether you should see the pop up or not. Your browser will allow you to block the use of cookies on our website if you wish.

PERMISSION:
By accessing this website or by entering into a rental agreement with us, or with our franchisees or affiliates, you are giving us, our franchisees and our affiliates permission to use, transmit and store your personal information. We also have the right to share this information with third parties with whom we do business subject to the Option Provision.

OPTION PROVISION:
If you want us to limit the use of your personal information, please write us at:

Payless Parking, Inc.
Attn: Marketing
Re: Option Provision
2350-N 34th Street North
Suite 140
St. Petersburg, FL 33713

If you select the Option Provision, Payless will not share your personal information with anyone other than our franchisees and affiliates who need that information to provide you a rental car. However, you will be targeted for Payless marketing opportunities and we reserve the right to pass this information to third parties to enforce collection efforts against you as a result of the breach of any agreement with us or our franchisees or affiliates.

FUTURE POLICY CHANGES
We reserve the right to make any changes to our Privacy Policy at any time. The changes will be effective upon posting on our website.